Yelp, Expedia & Nextag don't see. Google is anti-intellectual!

GIFS google insight for searchMANILA - Ian Paul says Yelp, Expedia, and Nextag are complaining - Frank H will call them The YEN Complainers - that "(Google is) burying competitors deep in Google's search engine rankings … in favor of the company's own products" (21 September 2011, pcworld.com). Of course Google favors its own products. Google Chair Eric Schmidt isn't an idiot.

More to the point, if you search for a local business, Google Places results show up with a map, invariably with the Yelp results shown below Google Places (ANN, advisors4advisors.com). Unfair? The US Senate Judiciary Committee is set to hear The YEN Complainers explain how "Google is manipulating search engine results to steer searches to its own Web properties." Of course it is manipulating the search results - how else can Google work?

That Committee will have an easy time determining that what Google is doing is hardly "unfair competition" or "monopolistic practice" even if Google is a virtual monopoly, like Windows is. What they will have a hard time with is understanding the computerese. Can you tell me what do they mean by "false choice" and how do they differentiate "web search results" from "web search index" and why do you say "algorithmic?" While trying to educate the Judiciary Committee, the YEN Complainers are barking up the wrong tree.

What The YEN Complainers should do is examine the Google paradigm. Even granting that it is legitimate, The YEN Complaint is nothing compared to what I know is Google practice, and which I shall call here googledegook:

Google ranks low those keywords or search words that are not already popular and stored in its Google Trends or Google Insights database or wherever.

Google says, "See what the world is searching for" (Google Insights for Search). In other words, if what you're searching for is not what the world is searching for, Google search won't be your Scholar and help you. In which case, when will new knowledge catch up with Google Insights?

For instance, a few minutes ago I went over to Google Insights for Search searching for "creattitudes" compared to "beatitudes" (sans quotes, lower case) and I got what you see on the graph: creattitudes 0, beatitudes 35. In fact, at the lower bottom of the search window, it said, "Not enough search volume to show results." Which means, if you want to show up in Google search results, forget it if it’s something new like creattitudes. It's too new or too unpopular to bother about.

Creattitudes is my invention; the Beatitudes are the inventions of Jesus of Nazareth, the Christ. Creattitudes means creative attitudes leading to Creative Thinking leading to Creative Writing; there are 8, and I based them on the Beatitudes, beautiful attitudes, of which there are 8 of course. I invented the concept "Creattitudes" and published it online almost 6 months ago (in April) and I already have in my dedicated blog 44 posts (many of them as long as 1,000 words plus) (Creattitudes, blogspot.com), but Google can't find it in its genius yet. Because it isn't being searched much yet, Google will say it isn't there. Schmidt isn't an idiot, but isn't Google a moron? Google Insights for Search: idiot 35, moron 12. So, no, Google isn't a moron - it just wants you to follow its insights, to be Google's moron.

Now that you've seen how Google works down the statistics, legally, I will say that no prophet is with honor except in his own country! If you want to be popular in Google, don't initiate - imitate. Use the popular keywords and you will be popular. What bloggers have been learning from Google since Day One is how to cheat to become popular. Don't invent - reinvent. Then you will be ranked high up in the Google list. So, somebody reinvented Google popularity and gave it an intelligent-sounding name - Search Engine Optimization (SEO). SEO is "the process of improving the visibility of a website or a web page in search engines via the … search results" (Wikipedia). In other words, if you apply the principles of SEO in your website, with or without intelligent content, Google will rank your website higher and more searchers will find you.

So? My conclusion is:

Google is the subtle new social anti-intellectual.

If you want to survive and prosper, Google wants you! to think popular; Google wants you! to think only what most of the world is already thinking, not any new thoughts, not any new ideas.

Now then, why can't The YEN Complainers or Yahoo or Bing or somebody else come up with a more intelligent - never mind that it is split-second slower - search than Google? Boys, stop complaining like small boys and grow up!

Now, listen to Richard Skrenta, CEO of Blekko, who says (Amir Efrati & Thomas Catan, 21 September 2011, wsj.com):

We don't need federal intervention to level the playing field with Google. Let's let entrepreneurs, technology and good old-fashioned innovation deal with Google. Consumers will always be the winners in that scenario.
Senior nerd's advice:

Don't get mad - get even by doing even better!

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